Shipping the app is the easy part

For most business apps, cross-platform is now the sensible default. React Native and Flutter are mature, performance is close enough to native for content, commerce, booking and workflow apps, and you maintain one codebase instead of two. Native still wins where you are working hard against the hardware — sustained camera or sensor use, heavy background processing, deep system integration, or where you need a platform feature the day it launches. We make the recommendation from your feature list and give you the cost difference both ways.

Simple apps with a focused feature set usually take two to three months. More complex applications with custom functionality, backend work and third-party integrations run four to six months or longer. Store review adds days rather than weeks if the submission is prepared properly, which is largely a matter of getting privacy declarations and account handling right before you submit.

Cost is driven mostly by backend requirements, integration count and how much bespoke design the product needs, so the same feature list can differ several-fold between two clients. We scope and price against your actual requirements rather than publishing a band that would mislead most people who read it. One thing worth budgeting for separately: maintenance. An app with no ongoing spend degrades within about two OS release cycles, whatever it cost to build.

Often a website would do. If your app is a login and some screens over an API, a progressive web app reaches users immediately, needs no store review, and costs materially less to run. An app is worth it when you need reliable push, real offline capability, hardware access, background processing, or store presence as a distribution channel in its own right. We would rather have this conversation in week one than build something that does not justify its maintenance.

We manage the whole process: developer account setup if needed, listing copy, screenshots and keywords, and the data-safety and privacy-label declarations — which have to reflect what your SDKs actually collect, not what you intended them to. We handle review correspondence and release in staged rollouts so problems surface on a small share of users first.

Support covers crash triage, OS compatibility updates, performance work and store policy changes, plus an agreed allocation for improvements. The important part is the data: we look at activation and retention monthly and put the next changes where the drop-off actually is, rather than working through a wish list written before anyone used the product.